The Great Preparation

Budweiser

Objective: Reach more than 1 million fans at Budweiser fanpage on Facebook.

Solution: Invite fans to take part in the campaign through an integrated online action based on the first 100% Brazilian film by Bud called “The Great Preparation” starred by Steven Seagal and Anderson Silva. As much fans we achieve on the Facebook page, more “easter eggs” from the film were released, making the day of thousands of fans with funny videos of Anderson Silva at backstage and exclusive making ofs.

My role: Concept and interface design.