New fanpage ID


Objective: Let the timeline posts from Brahma more attractive to its fans and thus increase the interaction likes and comments.

Solution: We added some personality to the posts turning the common product pics usually featuring the can on bar tables, barbecues and inspiring sunsets on the beach into humorous, funny (and a lot more creative an free) illustrations. With the new language, in just 2 weeks we enhanced the engagement from user 12-30%.

My role: Illustration and art direction.