Many trips in just one test drive

Suzuki

Objective: Increase the number of test drives at Suzuki dealers and also promote the new SX4 model.

Solution: We created a contest which users would be able to choose between different adventures involving the brand new SX4 in different regions in Brazil. Each adventure would be totally covered with photos and videos and afterwards published at our fanpage on Facebook, showing this way the SX4 in real use by real people having awesome experiences with the vehicle.

My role: Concept and interface design.