Bud Tour UFC Las Vegas


Objective: Promote the main sports pillar of Bud in Brazil: The UFC, and enhance the fan’s engagement on Facebook.

Solution: We created a contest on Facebook where Bud fans could compete to win  travel to Las Vegas with 3 friends to watch live the fight between Anderson Silva and Chael Sonnen – one of the most important fights of the year. Moreover, the winner could choose 3 extra prize between 16 different options.

My role: Concept, illustrations and interface design.