Objective: Create a campaign to promote Bud’s musical pillar and also give away tickets to the upcoming kiss concert.
Solution: We challenged our fans to bet the exact time left to get a bundle full of Budweiser dropped inside a bathtub filled with ice. The trick detail is that the bundle was hanging on the ceiling by a simple rope that should be cut by a flame-thrower, fed by the energy generated by the beats of Iggor Cavalera’s drum and Layma Layton’s pickups (aka Mixhell). We recorded a viral videoclip whit the cover of Kiss song created by them and shared it over the internet.
My role: Concept, illustrations (with Daniel Colferai) and experience design.