Objective: Create an ID for Hanish Surfboards and create a logo for each one of surfboard models.
Solution: After studying the surf market and living during several years this lifestyle, I realized that a soul surfer doesn’t want a big logo in his chest anymore. He wants to use and wear a brand that knows him, his habits, tastes, favorites places, songs and the real value of surf in his life. In this way, I developed an organic Id with irregular outlines and smooth forms inspired on this “religion” and his free universe.
Keeping this line, I created one logo for each one of surfboards models according to its respective personalities and performances.
My role: Design, illustrations and photography.